Research Now Introduces In-App Media Measurement Solution

Research Now, a firm known for its digital data collection solutions, recently announced the launch of an in-app media measurement solution that enables companies to measure the performance of advertising campaigns across desktops, tablets and mobile devices, with the advanced ability to connect to a single individual. This latest offering was announced at The Advertising Research Foundation’s annual Re!Think Conference.

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With the ADimension suite of products, advertisers and agencies can measure metrics such as awareness, familiarity, favorability and intent to purchase. Real-time reporting and flexibility in selecting key performance and brand indicators provides users with a custom view to evaluate and optimize results at each phase of a campaign, ensuring a successful outcome. This should allow brands to gain access to exposure identification through device IDs, and determine the effectiveness of a campaign’s performance across multiple publishers and ad networks at scale.

The full media measurement solution is available in the United States and United Kingdom.

Research Now will host a free webinar featuring Maria Domoslawska on Monday, March 28, 2016 at 2:00 p.m. EDT to share the importance of in-app ad measurement and how cross-device usage is changing the game for advertisers and agencies. To register for this free webinar please visit offers.researchnow.com/adimensionwebinar.