Research Now, a firm known for its digital data collection solutions, recently announced the launch of an in-app media measurement solution that enables companies to measure the performance of advertising campaigns across desktops, tablets and mobile devices, with the advanced ability to connect to a single individual. This latest offering was announced at The Advertising Research Foundation’s annual Re!Think Conference.
With the ADimension suite of products, advertisers and agencies can measure metrics such as awareness, familiarity, favorability and intent to purchase. Real-time reporting and flexibility in selecting key performance and brand indicators provides users with a custom view to evaluate and optimize results at each phase of a campaign, ensuring a successful outcome. This should allow brands to gain access to exposure identification through device IDs, and determine the effectiveness of a campaign’s performance across multiple publishers and ad networks at scale.
The full media measurement solution is available in the United States and United Kingdom.
Research Now will host a free webinar featuring Maria Domoslawska on Monday, March 28, 2016 at 2:00 p.m. EDT to share the importance of in-app ad measurement and how cross-device usage is changing the game for advertisers and agencies. To register for this free webinar please visit offers.researchnow.com/adimensionwebinar.
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