Lincoln Experience Center to open in Frisco’s The STAR

Lincoln Experience Center is opening in Frisco spring 2017 and will expand the brand’s presence in one of the top five luxury markets in the U.S.

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The multi-use Lincoln Experience Center will open on the site of The STAR in Frisco, the Dallas Cowboys World Corporate Headquarters and practice facility.

The multi-use center will offer people new to The Lincoln Motor Company the opportunity to learn more about the brand in a convenient, luxurious environment. Guests can relax in the connectivity lounge, discover the design inspiration behind the different Lincoln cars and SUVs or customize their perfect vehicle.

Earlier this year, The Lincoln Motor Company became the official luxury vehicle of the Dallas Cowboys. Some of the events at the center will be tied to those taking place at the Founders Club at AT&T Stadium, where the Cowboys play.

Dallas was considered one of the top five luxury markets in the United States in the first half of 2016, according to Polk Insights.