Economist discusses Daiso – the ¥100 Japanese store

Daiso stores continue to expand. Last month it was the turn of Plano, Texas, to get a branch of the Japanese chain of shops where everything costs ¥100. (In America it actually charges $1.50 per item, giving it a premium over the current exchange rate of 97 cents per ¥100.)

The Plano store is the second of 44 shops planned for the state. To date California has 49 branches.

Apart from its 3,000-odd stores in Japan, Daiso has 1,500-plus outlets abroad.

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